What are your business objectives? Choose a marketing goal that aligns with your objectives. You need to set S.M.A.R.T goals. Your social media goal can range between: Awareness, Engagement, Conversions, and Consumer. Plan accordingly. Each goal needs a different strategy. Track your metrics accordingly. Hotel marketing company , RevAce, brings a few points to help you plan your social media effectively. Do you know everything about your audience? One might say they do but do they really know their audience? Well, every mindset is different, each individual has their own personality. One cannot be clubbed under one single category. Therefore, you need to promote according to the audience and not your own mindset. Few things to be sure of are as follows: Age Location Average income Job title Industry Interests Don’t make assumptions while setting your target audience. You need to also keep a check on who your competition is? What are they doing? Can you learn somethi